Who We Are

Whitecroft Essentials is a one-stop-shop for the stationery and haberdashery trade. Many of our staff members have been with us for decades, some starting and ending their careers all at Whitecroft, and we pride ourselves on our expertise.

The Directors of the business are Laura Beddis, Andrew Symonds and John Lomer. Laura, Managing Director, says:

 “The great thing about Whitecroft Essentials is that we really are like a family. We all work hard to ensure we’re the best we can be for our customers.”

Besides endorsing our own lovely Essentials brand, we are also UK distributors and partners for a variety of successful brands, from our colourful favourites Stick'N to our brand giants OLFA and Rapid.

Check out our What We Do section to see what we can offer.

How we got here

Whitecroft Essentials has now been trading for over a century, starting off in 1910 with our ever-popular safety pins and soon branching into all kinds of different products, from straight pins to hair curlers! Today we’re still standing in exactly the same spot as our founders did all those years ago, nestled in the serene surroundings of the Forest of Dean, but now we’re trading worldwide.




We are proud to be a strong British business and we have grown and developed in a multitude of ways to withstand wars, recessions, booms and busts. One thing that has always remained the same is our priorities - great quality, new product development and honest, trusted advice.

The Whitecroft Promise...

The team at Whitecroft are experts in all fields and want to ensure that you and your stores are more than happy with our range of products. We promise we can provide the best selling tools required from product training to sales materials, such as product specification sheets and hand outs that can be tailored to suit your every need.

Our sales and marketing is based on the following 7 principles:











& we expect every Whitecroft experience to be a positive one


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